Updated · August 2026
In summary
enelBlanco's PR / Influencer service combines traditional public relations —communications strategy, press and crisis management— with influencer marketing organized by funnel: nano, micro, macro and mega creators, chosen according to the campaign's goal. Each profile is audited before signing (real audience, engagement, brand affinity) and we design long-term brand ambassador programs, with budget distributed strategically by industry and clear reports connected to business results.
Influencers are already a media channel
- Why are they called "the new media"?
- Because they perform the same function as a traditional media outlet — building an audience, generating trust and distributing messages — but with a closeness and credibility that mass press no longer has with newer generations. A modern communications strategy doesn't replace the press: it combines it with a network of creators aligned with the brand.
- PR (Public Relations)
- Managing a brand's reputation with media outlets, journalists and key audiences: communications strategy, press, crisis management and event outreach.
- Influencer Marketing
- Strategic collaboration with content creators to distribute a brand's message through audiences that already trust them, organized in a funnel by audience size: nano, micro, macro and mega.
The creator funnel: mega, macro, micro and nano
Not every creator works for the same goal. We design the right tier mix depending on whether you're after mass reach, conversion or niche trust — and distribute the budget accordingly.
Mass coverage and cultural positioning. Ideal for launches.
Broad reach for large-scale brand awareness.
The best balance between reach and engagement. Ideal for conversion.
Maximum closeness and trust with niche audiences.
Ranges are indicative and vary by platform (Instagram, TikTok, YouTube).
Our PR / Influencer service
- Communications strategy: message planning, spokespeople and a brand editorial calendar.
- Media relations: relationships with media outlets, interview bookings and editorial coverage.
- Crisis management: protocol and response for situations that affect brand reputation.
- Influencer marketing by tier: selection and management of nano, micro, macro and mega creators.
- Seeding: sending product or experiences to creators to generate organic mentions.
- UGC (user-generated content): community activation to produce authentic content.
- Brand ambassador programs: long-term relationships with creators aligned with your values.
- Media outreach: guest, press and influencer coordination for launches and events.
Audited profiles. Well-distributed budget. Clear reports.
Before hiring a creator, we audit their profile: audience quality (real followers vs. purchased ones), real engagement rate, historical consistency and topical affinity with the brand. That way we avoid paying for fake reach and put the budget where it actually performs — with a strategy tailored to each client's industry, not a generic template.
Profile audits
We verify real audience, engagement and consistency before every collaboration.
Industry-specific strategy
The tier mix and the message are tailored to your category, not the market average.
Clear reporting
Every campaign closes with data on reach, engagement and business impact.
From strategy to report, in five steps
Diagnosis
We define the goal: awareness, conversion, niche trust or crisis management.
Tier mix
We choose the combination of mega, macro, micro and nano based on budget and goal.
Audit
We verify every profile before confirming the collaboration.
Execution
We coordinate content, press and seeding under one consistent brand approach.
Report
We deliver clear results: reach, engagement and real impact.
Brands that need trust, not just reach
Product launches
A mix of mega and macro for mass coverage, with micro/nano for conversion.
Niche brands
Nano and micro influencer programs to reach specific communities.
Corporate reputation
Communications strategy and crisis management to protect the brand.
Retail and consumer goods
Seeding and UGC to generate authentic content around the product.
Events and launches
Media outreach for press and influencers, coordinated end to end.
Long-term brands
Ambassador programs that build a sustained brand partnership.
Everything about PR, ambassadors and influencer marketing
What's the difference between a mega, macro, micro and nano influencer?
They're classified by audience size and campaign goal. Nano (1K–10K followers): maximum closeness and trust with small niches. Micro (10K–100K): the best balance between reach and engagement, ideal for conversion. Macro (100K–1M): broad reach for brand awareness. Mega (+1M): mass coverage, close to celebrity status, ideal for launches and cultural positioning. The ranges are indicative and vary by platform.
What is a brand ambassador, and how is it different from a one-off influencer?
A brand ambassador is a content creator with a long-term relationship with the brand, representing its values consistently over time. Unlike a one-off collaboration, an ambassador builds a partnership that's recognizable to their audience, which generates more credibility and recall than a single, isolated post.
How do you audit an influencer's profile before a campaign?
We review audience quality (real followers vs. purchased ones or bots), the real engagement rate, the consistency of metrics over time, topical affinity with the brand and the history of previous collaborations, to make sure the investment reaches a genuine audience.
What is seeding in influencer marketing?
Seeding is sending products or experiences to content creators without a mandatory paid-media contract, aiming to generate organic and authentic mentions if the creator chooses to share their experience with the brand.
How much does an influencer marketing campaign cost in Chile?
The cost varies depending on the influencer's tier (nano, micro, macro or mega), the type of content, the number of creators, and whether it's a one-off collaboration or a long-term ambassador program. We quote each strategy based on the brand's budget and goals, and reply in under 72 hours.
Why are influencers called the new media?
Because they perform the same function as a traditional media outlet — building an audience, generating trust and distributing messages — but with more closeness and credibility with their community. A modern communications strategy combines traditional press with a network of content creators aligned with the brand.