Updated · August 2026
In summary
enelBlanco's Creative service includes branding (building brand identity), rebranding (renewing an existing identity), brand book (the brand's rules document), creative campaigns and storytelling. Unlike a standalone creative agency, the idea is executed by the same team across BTL, film production, digital and PR, and connects with Field Intelligence to verify which messages actually work with the consumer.
Branding, rebranding, brand book, campaigns and storytelling
- Branding
- The process of building a brand's identity from scratch: purpose, personality, name, visual identity and way of communicating.
- Re-branding
- The process of renewing an existing brand identity —name, visual identity, message or positioning— when the brand no longer reflects what the company is today.
- Brand Book
- The document that gathers a brand's usage rules: logo, colors, typography, tone of voice and application examples, to keep it consistent no matter who's executing.
- Creative Campaigns
- Developing a central idea and adapting it to every channel —BTL, film, digital, PR— while keeping one consistent message.
- Storytelling
- Building a brand's narrative: the story that gives meaning to why it exists and why its audience should care.
Our Creative service
- Brand strategy: purpose, positioning and communication territory.
- Visual identity and naming: logo, visual system, typography and brand name.
- Rebranding: evolving an existing identity without losing the recognition it has earned.
- Brand book: a brand manual with clear rules for any team or vendor.
- 360 creative campaigns: one central idea adapted to BTL, film, digital and PR.
- Storytelling: brand narrative applied to content, scripts and communications.
Creative work that gets proven, not just awarded.
Any agency can design a pretty logo. We build the idea with the same team that later executes it in the field, in content and in digital — and we cross it with Field Intelligence to confirm which messages actually connect with the real consumer, not just with an awards jury.
Does your brand need a rebrand? Common signs:
- Your visual identity is inconsistent across social media, web and physical materials.
- You struggle to stand out from direct competitors.
- You've shifted your target audience or expanded into a new market.
- Your current image doesn't reflect today's quality or values.
From strategy to execution, in five steps
Diagnosis
We audit your current brand: perception, consistency and differentiation.
Strategy
We define the brand's territory: purpose, personality and central idea.
Design
We develop the visual identity, naming and the complete brand book.
Activation
The idea gets executed across BTL, film, digital and PR with the same criteria.
Validation
We cross the consumer's real response with Field Intelligence.
Brands that need consistency, not just a new logo
Growing brands
Companies that grew faster than their identity and need a rebrand.
New launches
Brands starting from scratch that need full branding, naming included.
Companies with fragmented vendors
Brands where every channel communicates differently for lack of a clear brand book.
Seasonal campaigns
Brands that need a strong central idea for a launch or a one-off milestone.
B2B and corporate brands
Companies that need a clear narrative for customers, investors and their team.
Franchises and multi-location businesses
Brands that need a strict brand book to keep consistency across locations.
Everything about branding, rebranding and brand book
What is branding?
Branding is the process of building a brand's identity: its purpose, personality, name, visual identity and way of communicating, so it's recognizable and consistent across every touchpoint with its audience.
What's the difference between branding and rebranding?
Branding builds a brand's identity from scratch. Rebranding is the process of renewing an existing identity —name, visual identity, message or positioning— when the brand has grown, changed audiences, or no longer reflects what the company offers today.
What are the signs that a brand needs a rebrand?
The most common signs are: inconsistent visual identity across social media, website and physical materials; difficulty standing out from the competition; a shift in target audience or market; and an image that no longer reflects the company's current quality or values.
What is a brand book, and what is it for?
A brand book is the document that gathers a brand's rules: the logo and its uses, color palette, typography, tone of voice and application examples. It lets any team or vendor keep the brand consistent without having to ask every time.
How much does a branding or rebranding project cost in Chile?
The cost depends on scope: a visual identity refresh, a full rebrand with brand book, or a creative launch campaign all carry different budgets. We quote each project based on the brand's goals and reply with a proposal in under 72 hours.
Why do creative work inside an ecosystem instead of with a standalone creative agency?
Because the creative idea born in branding holds up better when the same team executes it across BTL, film content, digital and PR, instead of being translated differently by each vendor. The creative work also connects with Field Intelligence to verify which messages actually work with the real consumer.