Updated · August 2026
In summary
enelBlanco's Digital service brings together SEO, SEM, Social Media and Growth with two new disciplines: GEO (Generative Engine Optimization), which optimizes content so AI engines like ChatGPT or Google's AI Overviews cite and recommend a brand, and REO (Recommendation Engine Optimization), which optimizes for the recommendation algorithms of social media and marketplaces. Everything connects to enelBlanco's Field Intelligence: real behavioral data captured at activations and events, not just platform metrics.
Six disciplines, one goal: get found, get chosen
- SEO (Search Engine Optimization)
- Organic ranking on search engines like Google: technical site structure, relevant content and authority, without paying per click.
- SEM (Search Engine Marketing)
- Paid advertising on search engines —like Google Ads— for instant placement through pay-per-click.
- Social Media
- Strategy, content and paid media on social networks to build audience and conversion.
- GEO (Generative Engine Optimization)
- Content optimization so generative AI engines —ChatGPT, Perplexity, Google AI Overviews— cite and recommend your brand in their answers.
- REO (Recommendation Engine Optimization)
- Optimization for the recommendation algorithms of social networks, marketplaces and streaming apps, which decide what gets shown to each user.
- Growth
- Continuous experimentation across the full funnel —acquisition, activation, retention— to scale what works.
Our Digital service
Strategy and execution under one team, without splitting the work across an SEO agency, a media agency and a social agency.
- Technical and content SEO: audits, site architecture, keyword research and optimized content production.
- SEM and paid media: Google Ads, Meta Ads and performance campaigns focused on ROI, not just clicks.
- Social Media: content strategy, community management and paid media.
- GEO: structured, citable content so generative AIs recommend your brand.
- REO: catalog and content optimization for the recommendation algorithms of e-commerce and social platforms.
- Growth and analytics: funnel experimentation, tracking and dashboards connected to business KPIs.
We don't optimize with screen data alone.
Most digital agencies work only with platform metrics: clicks, impressions, sessions. We also have Field Intelligence — real behavioral data captured at activations, events and points of sale — and we cross it with digital strategy. The result: decisions based on how your consumer actually behaves, not just how they click.
Search isn't just a text box in Google anymore
More and more people ask ChatGPT, Perplexity or the Google AI Overview directly before clicking a traditional result. If your content isn't written so an AI can read, summarize and cite it, your brand is left out of that conversation — even if your classic SEO is flawless.
| Discipline | Where you show up | What makes it effective |
|---|---|---|
| SEO / SEM | Google, Bing results | Keywords, domain authority, well-targeted paid media |
| GEO | ChatGPT, Perplexity, AI Overviews answers | Clear content, verifiable data, extractable format |
| REO | Instagram/TikTok feed, marketplace recommendations | Behavior and interaction signals, optimized catalog |
From audit to report, in five steps
Audit
We review your current presence across search engines, social media and AI engines.
Strategy
We prioritize the disciplines with the biggest impact on your business goal.
Execution
Content production, campaigns and ongoing technical optimization.
Measurement
We cross digital metrics with Field Intelligence data.
Report
Clear results connected to business KPIs, not just platform ones.
Brands that need visibility across every search engine — not just Google
Retail and eCommerce
SEO and SEM to capture demand, REO to show up in product recommendations.
Financial services
GEO content that directly answers the questions people ask AI.
Health and wellness
Content authority and presence in high-trust conversational answers.
Education
Long-term SEO combined with Social Media for constant lead capture.
Consumer brands
Social Media and REO connected to BTL activations in the field.
B2B and corporate
Technical SEO and GEO to position yourself as the go-to name in your category.
Everything about SEO, SEM, GEO and REO
What is SEO?
SEO (Search Engine Optimization) is the set of techniques that improve a website's organic visibility on search engines like Google, without paying per click: technical structure, relevant content, load speed and site authority.
What is SEM, and how is it different from SEO?
SEM (Search Engine Marketing) is paid advertising on search engines, like Google Ads: instant placement through pay-per-click. SEO is organic and builds results gradually; SEM is paid and immediate. A solid digital strategy combines both.
What is GEO (Generative Engine Optimization)?
GEO is the practice of optimizing content so generative AI engines —like ChatGPT, Perplexity or Google's AI Overviews— cite and recommend a brand in their answers. Unlike traditional SEO, which targets keywords, GEO focuses on clear answers, verifiable data and structured content that AI can extract and cite directly.
What is REO (Recommendation Engine Optimization)?
REO is the optimization of a brand or product for the recommendation algorithms of platforms like social media, marketplaces and streaming apps, which decide what content or product to show each user based on their behavior and interests.
How much does digital marketing cost in Chile?
The cost depends on scope: social media management, SEM campaigns, an SEO project or a full digital strategy all carry different budgets. We quote each project based on the client's goals and reply with a proposal in under 72 hours.
Why connect digital marketing with field data (BTL)?
Because a consumer's real behavior at an activation, event or point of sale is information most digital agencies don't have. We connect that Field Intelligence data with digital strategy to make sharper decisions than those based on online metrics alone.