Updated · August 2026
In summary
MTS (Marketing Technology Solutions) is enelBlanco's technology layer: Data & Analytics, custom development, our own marketing AI, tech R&D for BTL/IRL (computer vision and dashboards for field activations) and market research. Unlike hiring generic martech tools, these systems are built and run on our own infrastructure, tailored to each brand's specific problem, and are the technical foundation that makes Field Intelligence possible across the whole ecosystem.
Five disciplines that turn campaigns into data
- Marketing Technology Solutions (MTS)
- The discipline that applies technology —software, data and artificial intelligence— to plan, execute and measure marketing. Also known as martech.
- Data & Analytics
- Collection, structuring and analysis of campaign and consumer behavior data to ground decisions in evidence.
- Development
- Custom software development: dashboards, integrations and internal tools that generic platforms don't solve for.
- AI Marketing
- Our own artificial intelligence systems, trained on each brand's specific problem, not general-purpose tools.
- Tech R&D for IRL
- Research and development of technology —like computer vision— applied to activations in the physical world: events, booths and point of sale.
- Market Research
- Quantitative and qualitative research on consumers and competitors, cross-referenced with real behavioral data from the field.
Our MTS service
- Dashboards and integrations: custom panels that connect data from every source of a campaign.
- Software development: internal tools and platforms built for specific needs.
- Our own AI systems: models tuned to the industry, product and audience of each brand.
- Computer vision for IRL: recognition of people and products at events and mass activations.
- Market research: quantitative and qualitative research, and focus groups.
- Our own infrastructure: client data is processed on our servers, not on third-party platforms.
We don't rent technology. We build it.
Most agencies connect third-party tools and present them as "proprietary technology." We develop our own systems and run them on our own infrastructure, designed from scratch for one goal: that every marketing action generates data, and that data generates results.
| Dimension | Generic martech tool | enelBlanco's MTS |
|---|---|---|
| Fit | Solves for the market average | Fits your industry, product and audience |
| Data | Processed on third-party platforms | Processed on our own infrastructure |
| Cost | Recurring licenses per user/usage | Proprietary system, no variable third-party costs |
| Scope | Usually digital-only | Connects digital with field data (BTL/IRL) |
From diagnosis to a system in production, in five steps
Diagnosis
We identify what data and systems your marketing actually needs.
Design
We define the data architecture and the scope of the system to be built.
Development
We build and integrate the system on our own infrastructure.
Implementation
We connect the system to your campaigns and data sources.
Iteration
We refine the system with every campaign so it learns and improves.
Brands that need decisions backed by evidence, not intuition
Brands with frequent BTL activations
Tech R&D to measure the field with the same rigor as digital.
Companies with scattered data
Dashboards that unify information from multiple sources into a single panel.
Brands evaluating launches
Market research that validates a decision before investing in it.
Companies with specific needs
Custom development where no generic tool fits.
Brands already investing across multiple channels
AI systems that cross-reference results from BTL, digital and content.
Companies focused on data privacy
Our own infrastructure instead of relying on external platforms.
Everything about MTS, marketing AI and market research
What is MTS (Marketing Technology Solutions)?
MTS is the technology layer that supports the entire marketing ecosystem: Data & Analytics, custom development, marketing artificial intelligence, technology research and development for BTL/IRL activations, and market research. It's the infrastructure that turns every campaign into actionable data.
How is MTS different from simply hiring generic martech tools?
Generic martech tools (CRM, automation platforms, standard dashboards) solve needs that are common to any company. MTS develops its own systems tailored to the client's specific business, run on our own infrastructure instead of relying on third-party licenses, with data that isn't shared with other platforms.
What is tech R&D for IRL?
It's research and development of technology applied to activations in the physical world: computer vision systems to recognize people and products at events, real-time dashboards for BTL activations, and tools that capture behavioral data in the field the same way the digital world gets measured.
What do enelBlanco's market research studies include?
Quantitative and qualitative research on the consumer, competitive analysis, focus groups and cross-referencing with real behavioral data captured during activations, to ground brand and campaign decisions in evidence, not just intuition.
How much does an MTS project cost?
The cost depends on scope: an analytics dashboard, a custom development or a complete marketing AI system all carry different budgets. We quote each project based on the client's goals and reply with a proposal in under 72 hours.
Why develop our own technology instead of using third-party platforms?
Because the client's data is processed on our own infrastructure instead of external platforms, which gives more control and less exposure. Also, a proprietary system fits the client's exact business problem, while a generic tool solves for the market average.