✦ CASE · BTL — METRO BAQUEDANO
Crush
A high-impact BTL activation at Metro Baquedano, one of the busiest spots in Santiago, designed to capture the attention of a massive audience on the move.
Crush wanted mass-audience impact, and enelBlanco took it to one of the busiest spots in Santiago: Metro Baquedano.
The BTL activation was designed to capture the attention of a massive audience on the move, turning a transit point into a memorable brand moment.
The activation
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